Move over Zara, H&M, and Topshop! A new High Street fashion brand has arrived, which will keep you hooked onto it. ‘Reserved’, owned by LPP, a large retailing company based in Poland. The store already has many stores across 18 countries including Poland, Germany, and UAE  And now yesterday it launched a store in London at 252 Oxford Street.

The flagship store has taken over space left by the BHS store, another High Street chain, which closed its doors because it failed to find a buyer. Earlier this year supermodel Kate Moss was revealed as the new face of the ‘Reserved’ autumn/winter ’17 campaign.

Swedish clothing brand H&M’s latest brand, Arket too was launched in Oxford Street on August 25th this year. Hence, a stiff competition is expected. The 32,000 square foot Reserved Oxford Street Store with its beautiful interiors has a European vibe and a techno soundtrack. That sets it apart from the other stores on Oxford Street.

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The 43-year-old supermodel Kate Moss has become the face of the brand. On Wednesday, the British beauty who is known for her pouts has a broken form by flashing a huge toothy smile while opening London’s new flagship fashion store Reserved. A DJ and a dance troupe joined Moss for the grand opening of the store launch.

Kate Moss stepped out in a black jacket along with a black top. She teamed it with a pair of black and white striped trousers. She accessorized it with a pair of gold hoop earrings, a pair of oversized sunglasses and let her hair loose. The smudged pink lipstick only enhanced her look.

It’s unique and fresh!

Other than the face of Kate Moss, the collections will be special for it will be updated every two weeks! That will ensure the style remains fresh and you will you get to see something different every time you visit the store. Plus, the low prices of the clothes will serve an advantage. The brand describes itself as ‘practical, stylish and affordable’.

The brand’s Autumn/Winter 2017 collection will feature a variety of a combination of sportswear and streetwear, suits, denim and some statement accessories like sock boots and furry blanket scarves. Now you know where to head to the next time you are London?

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