Earlier this week, Priyanka Chopra told Vogue India she regretted endorsing fairness creams. But after she realized she was wrong to endorse it, she started to love her skin tone. She felt she was ‘playing that girl with insecurities’.

She also spoke openly about it to Paper Magazine, “I was made to feel very self-conscious when I was younger because I’m darker-toned, and that was a huge part of my self-esteem issue when I was growing up. So I did this cream commercial and when I saw it, it made me feel like crap. It reminded me of what I felt like when I was a little girl. I was like, ‘Oh my god, this is what I felt like. Like what I have is not good enough.’ I got out of the contract and never did it again. It took me seeing myself advocating the thing that made my teenage years miserable because it was normal and everyone did it. It was sold in stores right next to toothpaste. You don’t understand the psychology of what it does to society. When I did it is when I understood it. Creams for glowing skin is different, but as soon as it says ‘whitening,’ it’s like, what?”

Celebs who have previously spoken openly against it

Remember the time when Kangana Ranaut showed displeasure in endorsing fairness ads? During the year 2015 when Kangana was approached for promoting a face cream, she rejected it and said she was ashamed of actors who support it, “It’s very sad and I find it extremely humiliating because we’re a country of beautiful people. Women should not be subjected to this discrimination. They’re just stripped off their confidence and self-worth by such creams. I oppose it and I’m very ashamed that many celebs support it and endorse it.”

While many famous celebrities have endorsed fairness creams like Shah Rukh Khan and Yami Gautam. But there are other actors who have openly spoken against it. Actors like Ranbir Kapoor who believed such creams promoted racism. Even Kalki Koechlin and Anushka Sharma were against it. Earlier this year, Abhay Deol too slammed many Bollywood celebs for endorsing fairness creams.